Job Details

Senior Loyalty Marketing Consultant LatAm

MBR Partners
Advertiser
MBR Partners
Location
Sao Paulo
Rate
-


JOB TITLE: Senior Marketing Consultant
TEAM: Marketing Services
REPORTS TO: Head of Marketing Services
LOCATION: Latin America, Brazil preferred


SCOPE & PURPOSE OF THE JOB:

As a Senior Marketing Consultant, you will be responsible for providing strategic marketing consultancy for our client's telco clients, specifically in the area of customer lifecycle management (including revenue development, retention and loyalty).

You have a tangible track record of driving loyalty and marketing programmes. You have a data driven marketing background with a track record of driving marketing KPIs. You have successfully managed large-scale marketing programmes in the past. You will be assigned ownership of a set of clients and be responsible for the marketing strategy and operations on customer base management and loyalty programmes for those clients.


You will be a senior member of the Marketing Services team that is responsible for the strategic and marketing operational delivery of marketing programs. As a senior member of the team, you will need to lead a multi-functional team of Data Scientists, Analysts, Marketing Specialists and Operational Delivery Specialists. You will also need to work closely with Sales to support Pre-Sales process and Technology for the program delivery and operations.


PROFILE & KEY RESPONSIBILITIES:

You must have a tangible track record of 10+ years of marketing consulting, or direct experience in the strategic design and execution of CVM program and/or large-scale loyalty programs. You must also have a data-driven approach to solving problems and experience in developing marketing frameworks and tools for strategic design and/or marketing operations.

Key responsibilities include:

Consultancy:
- Provide strategic advice and best practice guidance for customer value management and/or loyalty
- Develop, iterate and optimise marketing frameworks and tools for customer value management and /or loyalty
- Develop innovative marketing IP in line with upcoming trends related to the use of customer analytics, loyalty and/or customer value management
- Develop intimate knowledge of the telco industry, market trends and consumer trends
- Manage project resources and effort to deliver marketing consultancy engagement projects



- Develop strong client relationships at the executive management level

Program KPI Accountability:
- Agree on a set of target KPIs for the customer value management or loyalty programs with your clients and drive the results with the team
- Ensure best practice marketing execution is implemented to achieve the program KPIs

Team Lead:
- Lead a cross-functional team of analysts, marketing specialists and campaign delivery specialists for project delivery
- Train and develop team members to ensure a consistent marketing client oriented approach

Product Knowledge:
- Be an expert on the platform capability and functionality to ensure the design of a program is feasible

Sales Support:
- Participate and support potential client meetings and engagement during the sales process



- Consult with Sales, Solutions Consultants to define scope of work for new deals and/or business/marketing led change requests


KEY PERFORMANCE MEASURES:

- Successful delivery of consultancy project
- Development and use of marketing frameworks and tools
- Program KPIs vs. Success KPIs agreed with clients
- Customer satisfaction vs. baseline


SKILLS PROFILE:

- You have a tangible track record of driving loyalty and digital marketing programs. You have a data driven marketing background with a track record of driving marketing KPIs. You have successfully managed large-scale marketing programs in the past.
- Your insight of your clients must be second to none. Your client is your business and you must know everything about them to enable you to solve the issue at hand and increase your client’s revenue
- Background in the Mobile industry a bonus, but not a must
- Extensive experience in building and presenting detailed analysis and influencing decision makers
- Excellent interpersonal skills are critical
- Operating in multicultural environments
- Experience working in matrix organisations
- Having worked in Operational environments
- Be comfortable doing detailed work and operating at a strategic level
- Comfortable in a fast pace environment
- Manage virtual teams of people remotely across countries
- Fluency in English is mandatory

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